Job Details

Description

Who We Are

Core Spaces (Core) is more than a real estate company, it’s a people company. Where building relationships is just as important as building properties. From researchers and architects to designers and operators, Core is made up of risk takers and dreamers who are on a mission to invent the future of living. Our six cultural values guide us every day and we strive to live them in everything we do:  PUSH (Invent Better Places to Live), GRIT (We Got This), LIFT (Help Each Other Win), SHINE (Bring Your Full Self), UPHOLD (Never Break Trust), GROW (Always Get Better). Everything Core does stems from this culture of collaboration and innovation, and the drive to constantly improve the resident experience. This unique approach has led to creating spaces and services that are redefining the way people live.

What We Do

Founded in 2010, Core is a vertically integrated company focused on acquiring, developing, managing, and lending across the student housing and build-to-rent (“BTR”) sectors. Its residential communities feature world-class amenities, progressive design, and hospitality-driven client service. In its award-winning student portfolio, Core currently owns and/or manages over 45,600 beds* – and has a pipeline of over 45,000 beds* in various stages of development. Core's BTR division currently has over 3,000 homes under development and in its pipeline in high-growth metros across the country. For more information, visit www.corespaces.com.

*Portfolio and pipeline numbers as of November 2024

Benefits That Matter

• A culture that provides you with a sense of belonging
• Hybrid or remote work options may vary by role to support work-life balance
• Competitive pay that values your contributions
• Incentives designed to reward your achievements
• Paid unlimited PTO to disconnect or celebrate life milestones
• Paid 15 holidays, including your birthday, to disconnect and celebrate
• Paid Parental Leave that begins after 90 days
• Paid volunteer time off to give back to your community
• Monthly workshop weeks; fewer meetings & more collaboration
• Robust health plan options that begin within at least 30 days of your employment
• Monthly phone reimbursement
• Wellness allowance and perks, including a yearly subscription to a meditation app
• An environment that provides you a voice to share your perspectives
• Employee Assistance Program (EAP) for access to confidential support services      
• Company retirement options including 401(k) + matching & Roth account option

Position Overview

Join our dynamic marketing team as a Digital Marketing Associate and play a pivotal role in driving digital marketing initiatives for Core Spaces properties. This role offers the opportunity to optimize paid campaigns, enhance digital content, and collaborate with internal teams and external partners to boost brand awareness and lead generation.

What You Will Do

• Assist in planning, implementing, and optimizing paid digital campaigns across platforms, including Google Ads, Meta, TikTok, and other strategic partners, to drive lead generation and awareness for Core Spaces properties.
• Monitor and report on key performance metrics such as CPC, CTR, and conversion rates, identifying opportunities for improvement.
• Audit and update content on key digital channels, including Google My Business, social media handles, community websites, and the Core Spaces website, ensuring accuracy and engagement.
• Collaborate with the creative team and content specialists to optimize ad assets for performance and brand alignment.
• Maintain and update property websites in partnership with external agencies, ensuring content is current, engaging, and SEO-optimized.
• Support the execution of email marketing campaigns, including drafting copy, segmenting audiences, and tracking performance.
• Conduct competitive research to stay informed about industry trends and recommend innovative approaches to digital marketing.
• Partner with property-level teams to align digital marketing strategies with local leasing and resident engagement goals.
• Assist with social media strategy and content creation as needed.
• Generate detailed reporting and analytics for both paid digital campaigns and organic social media efforts, providing insights to guide strategy and optimize performance.
• Occasional travel may be necessary as needed
• Perform all other duties and tasks as assigned by management
• Must be able to complete all physical requirements of this role with or without a reasonable accommodation

Ideally, you'll have

• Bachelor’s degree in marketing, advertising, communications, or a related field.
• 1-2 years of experience in digital marketing; real estate marketing experience is a plus.
• Strong understanding of digital advertising platforms and analytics tools (Google Analytics, Meta Ads Manager, Looker).
• Experience with website management platforms such as WordPress or similar CMS.
• Proficiency in Microsoft Office Suite; experience with project management tools like ClickUp or Trello is a plus.
• Analytical mindset with a proven ability to interpret data and derive actionable insights.
• Excellent communication skills and ability to collaborate across teams and departments.
• Detail-oriented, organized, and able to manage multiple tasks in a deadline-driven environment.
• Agency background preferred.
   

You'll crush it if you have experience with

• SEO strategies and implementation to optimize search rankings.
• Managing creative campaign deliverable workflows.
• Building dashboards in Looker and assisting with data visualization.
• Ad reporting and flighting in Meta Business Suite, Google AdWords.
• Updating content through Content Management Systems (CMS).
• Coordinating and supporting logistics for photoshoots.

Organizational Structure

Reports to: Director, Marketing – Digital Marketing & Social Media

Direct Reports: N/A

Disclaimer: Please note that job responsibilities, reporting lines, and duties outlined in this job description are subject to change to meet the evolving needs of the organization.

As an Equal Opportunity Employer, Core Spaces celebrates diversity and is committed to creating an equitable and inclusive environment, which creates a sense of belonging for all employees. We do not discriminate and believe every individual should be proud of who they are and the community they represent.

Base Salary: $65,000–$70,000 annually. Final salary within this range will depend on experience, skills, qualifications, and location.
Additional Compensation: Employees may be eligible for discretionary bonuses, typically ranging between 5-10% of base salary annually, depending on individual and organizational performance.