Job Summary:
In addition to the responsibilities listed below, this position is responsible for creating public relations and media relations that promote and protect Kaiser Permanentes brand image and reputation under the guidance of more senior employees. This position identifies and develops opportunities for proactive outreach to traditional and digital news media, identifies and escalates issues that may lead to adverse media exposure, serves as a consultant in online reputation management situations, creates taking points, statements, and other responses to mitigate potential negative press under supervision, and develops and implements public relations communication plans in support of specific activities, events, services, projects, and initiatives.

This position is also responsible for establishing and maintaining relationships with news media representatives and other health care and community stakeholders, creating communication materials under supervision, including press releases, messaging, and toolkits, participating in the collection and analysis of news coverage, developing and delivering media training, and developing digital content for both internal and external channels. This position may work as part of a team with individuals assigned to geographic areas and/or specific areas of expertise.

Essential Responsibilities:

Practices self-development and promotes learning in others by proactively providing information, resources, advice, and expertise with coworkers and customers; building relationships with cross-functional stakeholders; influencing others through technical explanations and examples; adapting to competing demands and new responsibilities; listening and responding to, seeking, and addressing performance feedback; providing feedback to others; creating and executing plans to capitalize on strengths and develop weaknesses; supporting team collaboration; and adapting to and learning from change, difficulties, and feedback.

Completes work assignments and supports business-specific projects by applying expertise in subject area; supporting the development of work plans to meet business priorities and deadlines; ensuring team follows all procedures and policies; coordinating resources to accomplish priorities and deadlines; collaborating cross-functionally to make effective business decisions; solving complex problems; escalating high priority issues or risks as appropriate; and recognizing and capitalizing on improvement opportunities.

Ensures successful implementation of communication efforts by consulting with stakeholders on change management and implementation strategies; assessing effectiveness of communications and making modifications as necessary; monitoring key performance indicators and ongoing effectiveness of communications; and ensuring communication plans are implemented on time, on budget, and within agreed upon specifications.

Develops communications by writing, editing, and producing complex content for KP communications programs and projects; proofreading and coordinating production of communications materials; ensuring final placement and distribution of materials; updating content on client-specific and internal/external channels; and ensuring content is consistent with the Kaiser Permanente brand and editorial guidelines in terms of tone, manner, and messaging.

Manages projects or project components by coordinating stakeholder contacts; recommending or assigning team resources based on project needs and team member strengths; consulting in the development, analysis, and management of project plans; and coordinating project schedules and resource forecasts.

Conducts communication activities by providing support to internal and/or external stakeholders; managing and maintaining vendor relationships; defining and communicating the KP brand to ensure positive reputation and recognition; ensuring communications align with KP standards; and ensuring communication activities and performance metrics are documented and tracked.

Develops strategic communication plans by consulting with clients and stakeholders to identify business objectives, key performance indicators, and communication requirements; gathering and analyzing data and information; obtaining input and resources to fulfill communication plan objectives; ensuring plans are aligned with the organizational strategy; coordinating project schedules; providing input into budget; identifying and leveraging appropriate audiences and channels; and providing strategic support on a variety of organizational initiatives.

Minimum Qualifications:

Minimum three (3) years experience in Journalism, Media Relations, or Public Relations.

Minimum one (1) year experience in a leadership role with or without direct reports.

Bachelors degree in Communications, Journalism, English, Humanities, Business, Social Science, or related field and Minimum five (5) years experience in communications, writing, marketing, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.

Additional Requirements: