Yamaha has an excellent opportunity for a Market Intelligence Analyst II to join our Marine team in Kennesaw, GA. This position will be responsible for supporting in-depth market research and competitive analysis. This role requires a keen analytical mind, strong research skills, and the ability to synthesize complex information into actionable insights
What you'll be doing:
- Track, analyze and report the state of the economy and the Marine industry, identifying trends, market opportunities, and potential threats.
- Conduct comprehensive competitive research using both internal sources (sales and warranty data, sales teams, product teams) and external sources (industry reports, social media, competitor websites, industry analysts, conferences, etc.).
- Create and maintain competitors’ profiles deep dives.
- Create and maintain competitor battlecards for product acquired via M&A, that directly impact competitor win rates.
- Prepare detailed reports and presentations that communicate findings and recommendations to cross-functional stakeholders.
- Provide organized data in consistent structure for activities such as data visualization, reporting, forecasting and analysis to support strategic planning and executive decision making
- Create and maintain accurate industry forecasts that help the company proactively plan for volume changes.
- Support marketing, sales, product management and advanced engineering initiatives by sharing insights with those teams.
What you need to be successful:
- Bachelor’s degree or equivalent in business, marketing, economics, or related field.
- 3-5 year of experience in competitive intelligence, market research, or product marketing.
- Proficiency with MS Office including advanced Excel and PowerPoint skills.
- Proficiency with data visualization tools (SAP Analytics Cloud, Business Objects, Power BI, Tableau)
- Basic knowledge of forecasting techniques and tools (R or SPSS knowledge)
Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
What’s in it for you:
- 401(k) and Profit Sharing
- Fertility Benefits
- 35 hour work-week
- Medical, Dental, Vision
- Life and AD&D Insurance
- Wellness Program
- Short-Term Disability Coverage (for hourly roles)
- Long-Term Disability
- Student Debt Repayment Benefits
- Ability to borrow Yamaha product
Reports to: Department Manager
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees
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