SEI’s Education Technology Services has its own creative production team, which acts as an in-house agency supporting creative strategy and execution across all SEI brands: SEI, Workforce Edge, Sophia, Strayer University, Capella University, Degrees@Work, Hackbright Academy, and more.

The Principal Writer collaborates with other dynamic individuals on the marketing and sales teams, producing differentiated copy primarily for digital communications, such as websites, blogs, social media, and email campaigns, as well as traditional marketing and sales efforts.

The Principal Writer is recognized as a subject-matter expert, and will need to tailor copy and content to specific audiences including B2B, B2C, and University partners. We are committed to delivering high-quality, high-impact assets for all of our stakeholders.

The ideal candidate works well across departments and teams, can turn around materials and edits within the timeline created by the project manager, and is a highly creative and analytical leader.

Essential Duties and Responsibilities:

• Quickly grasp sophisticated concepts and information in the form of briefs, white papers, etc., and distill/synopsize into engaging, compelling, content that effectively sells our products to a target audience
• Understand complex business situations, communications objectives and content strategies, then deliver effective, branded content for individual communications and multi-stage campaigns
• Deliver creative rationale, and confidently present and defend work
• Manage large writing projects and the process from draft to final with limited oversight.
• Be familiar with best writing practices for a variety of digital formats, including websites, blogs, social media, email campaigns, short- and long-form content including articles and brochure-ware
• Effectively apply audience segmentation as well as brand/tone voice, to speak to different audiences
• Collaborate with other business partners, stakeholders, e.g. project managers, designers, content strategists, etc.
• Provide as-needed writing support for ongoing US Higher Ed initiatives and events, including Capella/Strayer commencement
• Passionate about the art and craft of writing, with a lifelong learner attitude – desire to continuously develop/expand skillset
• Coaching/mentoring and reviewing the work of lower-level professionals and contract worker support
• Comfortable with doing research, and interviewing people for case studies, blogs, testimonials or other content

Job Skills:

• Demonstrate work examples of effective campaigns utilizing copy and editorial voice

• Well-rounded understanding of marketing and sales strategy

• Ability to interact, communicate, and present ideas clearly

• Strong editing skills and attention to detail
• Can work independently without supervision

• Able to remain calm, focused and detail-oriented in a fast-paced, deadline-oriented environment, efficiently juggling many projects simultaneously

• Able to consistently adhere to Associate Press (AP) and our brands’ style guidelines.

• Proficient in Microsoft Office Suite

Work Experience:

• Strong portfolio of work in a variety of formats including both print and web/digital media.

• 8+ years of relevant writing experience

• Agency and/or corporate experience desired

Education:

• Bachelor’s Degree or equivalent work experience.

Other:

• Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 - 50%), senior leaders (10 – 20%) or Capella Core Faculty (5 – 10%).
• Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
• If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
• Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
• Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered.
• Able to access information using a computer.
• Other essential functions and marginal job functions are subject to modification.

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SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.

Careers - Our Benefits, Strategic Education, Inc

SEI is an Equal Opportunity employer committed to a diverse and inclusive community. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.

$82,800.00 - $124,200.00 - Salary

If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.

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